Wednesday, March 10, 2010


They have landed...

A dear friend of mine, Corey Woods, will be launching his much anticipated eye wear line on April 3, 2010. I have seen the collection and it is SUPREME.

There will be a digital unveiling of the entire summer 2010 collection on the YEROC Facebook page , the YEROC blog , the YEROC twitter , and the official YEROC website. It is strategically planned to be uploaded one piece per hour. There will also be an in-store exhibition at one of the many Sunglasses Hut stores, particularly La Galleria. Corey's well-known website will provide an exclusive photo-packed feature.

Check out the sneak peek of the YEROC eyewear photoshoot here .

On March 13, 2010, the first pieces, named THE ICON, will be available for preorder .

Specifications of the ICON
-UVA and UVB technology infused in each lens.
-Undulating Brown lenses fitted in volcanic ash trimming
- sophisticated Hand-carved detailing
-Photoplex Technology (exclusive to only YEROC eyewear)
- 111 in the world, each with its own identification card and serial number.
-Python coated hard case with microfiber and suede interior.

Here is an exclusive look at the 'viewer' of THE ICON.

I will absolutely be rocking these, as will my models on the runway for the 'Villains' collection!!!

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